The Mel Bernie Company, trading as 1928 Jewelry Company is a manufacturer and wholesaler of costume jewelry and novelties, one of the largest and last standing jewelry manufacturers in the U.S. The company specializes in reproductions and interpretations of antique jewelry designs. Spring – Summer 2019 campaign was created to elevate brand’s s aesthetics and visual presence, setting the look and feel for spring newness combined with vintage inspiration. It included revamped stationery, visual design and experience for e-commerce website, banners, gift card with holder, and jewelry pouch. Promotion of Elegance Noir collection features print catalog, digital banners and email newsletters.